ON APRIL 12, less than two weeks after this issue of Adventures hits the stands, Coastal Luxury Management will present its fifth annual Pebble Beach Food & Wine (PBFW). Quickly moving into place as one of the top food and wine events in the country, the festival began right here in Monterey — the dream of locals David Bernahl and Robert Weakley. PBFW took over from the Masters of Food and Wine in 2008, ending its 20-year run in Monterey.

The four-day culinary extravaganza now attracts an international audience and top names in the world of food and wine. It will run through Sunday, April 15, with sessions taking place at various points along the Pebble Beach coastline — many of them at the Inn at Spanish Bay.

More than 200 wineries, 70 celebrity chefs and 7,500 attendees are expected to participate. Offerings will range from tastings and cooking demonstrations to full-on, multicourse luncheons and dinners, all prepared by world-famous chefs — plus two (reportedly) sizzling after-parties. Events range in price from the very exclusive invitation-only Founders Dinner at $2,000 — with each guest also contributing a bottle of wine valued between $5,000 to $25,000 — to wine seminars that won't set you back more than dinner and drinks at a good restaurant.

The best bang-for-the-buck is said to be the Lexus Grand Tasting on Saturday and Sunday, held in a huge 60,000 square-foot tent.


For around $200, attendees can choose from more than 37,500 small bites served at over 25 celebrity chef stations, sample wines from 22 world-class wineries, and interact with chefs like Jacques Pépin, Tom Colicchio and Michael Chiarello at intimate Q&A sessions.

In addition to great food and wine, PBFW serves up good deeds, contributing to local charities as well as national culinary and enological groups that provide scholarships to aspiring young talent.

For more information, and to purchase tickets, go to the event's website at www.pebblebeachfoodandwine.com or call 866.907.3663.